The Halbert Copywriting Method Part III: The Simple, Fast, & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads by Bond Halbert

Author:Bond Halbert [Halbert, Bond]
Language: eng
Format: epub
Published: 2016-04-06T07:00:00+00:00

This is usually where the copy abruptly jumps from one point to an unrelated point.

In these cases, it is handy to use transitions. Here is an example...

Before

The handwritten version of The Boron Letters is raw and uncensored!

I’ll be signing and numbering the first batch to come off the presses and embossing each with the old corporate seal for Cherrywood Publishing.

After

The handwritten version of The Boron Letters is raw and uncensored!

Anyway, I’ll be signing and numbering the first batch to come off the presses and embossing each with the old corporate seal for The Gary Halbert Letter.

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